How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 01.07.2025 09:09

How can a small local business with no marketing budget use social media to attract more customers?

Processes

Perception

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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Price

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Why do Trump supporters believe Trump should deport the immigrants? These people you call "illegal immigrants" have lived here for many years, they have houses, jobs, how can you think they will just go back to their country, where they have nothing?

Product

Place

People

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Good marketing is doing this well.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

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